Doblin Group / experience modelling

Doblin Group has a page on their work in modelling compelling experiences and they have also posted their slides from a recent conference on experiential branding (as a 7MB pdf file).

Because I never asked for permission to post the slides on shifts for designers which they sent me, I won't do it.

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I made a handy print 'n' photocopy template for the Doblin framework last year. For use as an aid in the analysis of experiences. Color in attributes for particular stages. Crumple. Repeat.

This is what it looks like:

Download the standard .eps version (304k)
Adobe Illustrator EPS. Contains Meta as an embedded font. Sometimes this doesn't work, so you can also . . .

Download the .eps version with fonts outlined (413k)

Note: both formats require an 11x17 printer.